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Yves Padrines

Vice President, EMEAR Sales

Global Service Provider

As VP GSP EMEAR Sales, Yves Padrines is responsible for all Cisco products, solutions and services business for Service Providers & Media accounts in EMEAR such as Liberty Global, Sky group, Orange, Altice group, Canal+ group, Viasat, France SPs like Free, Bouygues Telecom, OVH, Eutelsat and other Media accounts in Europe such as Disney, Time Warner, Discovery, Sony … He is also in charge of the SP Video Architecture in EMEAR including SP Video Software & Solution, Connected Devices and Cable Access.

Prior his current role, Yves was VP, Cable, Media and Video EMEAR in the GSP organization and before that VP of the Service Provider Video Technology Group in EMEAR at Cisco.

Yves joined Cisco through the company's acquisition of NDS in mid-2012 where he was Senior Vice President & General Manager EMEA. Throughout his tenure with NDS (News Corp group, 2004-2012), Yves held a number of general management and senior executive roles.

Before joining NDS, Yves served in various capacities in sales, product marketing, business development, finance and business consulting with international companies in the media and technology industries including Vivendi/Canal+ Group, Creative Labs Inc in California and PriceWaterhouseCoopers

Articles

Cisco Gears up for ANGA COM 2018

ANGA COM has a recurring slogan, “Where Broadband Meets Content,” and this continues to have huge relevance for our presence at this annual trade fair in Germany. Cisco is a regular visitor to ANGA COM precisely because it is where network operators, content providers and their suppliers converge to…

Is It Possible to Stop Modern Hackers? A Challenge for Telecom Operators.

Hackers now work in organised gangs that target individuals to infiltrate organisations. It’s hard to stop them – but by taking an integrated approach to security, service providers can stay ahead. Cyber crime has changed. At one time, hackers were lone operators breaking into systems to cause misch…

For Next Generation Mobile Networks, We’ll Need to do Security Differently

Supporting 5G mobility will require a holistic approach to security from service providers Mobile networks are taking over the world. Our lives are increasingly based around connected devices. We already use phones and tablets almost constantly to keep in touch with friends and work more efficiently…

Why security is the key to media production and broadcast innovation?

Media broadcasters are increasingly using network technology to offer cloud-based, multiscreen services. An integrated approach to security is essential if they are to make the most of this opportunity It’s an exciting time in the broadcast media industry. Film production is growing fast. Creative a…

September 29, 2017

SP360: SERVICE PROVIDER

Are you ready for the Global Data Protection Regulation legislation?

Companies that don’t comply with the new GDPR rules could be hit with a huge bill. Security breaches that lead to customer data being compromised are an increasing concern for service providers. Last year, Yahoo announced two serious data breaches, one of which led to hackers accessing the personal…

September 27, 2017

SP360: SERVICE PROVIDER

Combating evolving threats with a global intelligence network

Hackers are always finding new ways to target service providers. But Cisco’s global intelligence network Talos can help protect them against the latest threats In 2015, a group of hackers known as SSHPsychos were causing trouble. They were abusing service provider resources to try and guess people’s…

September 25, 2017

SP360: SERVICE PROVIDER

For Telecom service providers, cyber security is not an add-on

A rigorous and holistic approach to cyber security is critical for service providers, because trust is at the heart of their business Cyber attacks are a growing risk for organisations of all types. But security breaches can be particularly damaging for service providers, because their network infr…

September 22, 2017

SP360: SERVICE PROVIDER

Why network security is like a beehive

Effective threat protection means thinking about security before, during and after an attack Network security involves cutting edge technology. But it also follows principles that have long existed in nature. In fact, we can learn a lot about effective security by looking at the way bees defend the…

September 20, 2017

SP360: SERVICE PROVIDER

If you want to get to grips with cyber security, look at the big picture

An integrated architecture can help service providers get the upper hand over the ever-increasing range of cyber security threats I’ve visited RSA, the world’s biggest internet security conference in San Francisco, for the past few years. And it’s really brought home to me how fast the world of cybe…